Hooligan Hefs for Culture Kings

Culture Kings have established themselves as a premium streetwear brand with exclusivity and superiority across a wide range of genres, style and cultures. Boasting an extensive selection of over 100 leading brands from all around the world, and exclusive pieces, the Culture Kings collection is essentially one of the most sought-after streetwear retailers in the market. The immersive Culture Kings experience is electric from start to finish, with leading Australian DJs performing daily in store. Frequently visited by some of the world’s most acclaimed athletes, artists and cultural tastemakers like Drake, Migos and more, they remain ahead of the game, offering an elite, in-demand and exclusive perspective of the ever-changing global streetwear landscape.

Staying true to their vision, Culture Kings are big supporters of local artists especially in the music world and the objective was to collaborate with a local hero across a twelve month period. The optimal result would see a collaborative effort between Culture Kings and the chosen artist, executing engaging social media content, live streamed in-store performances, meet and greet opportunities and a joint clothing line.

CEA prides themselves on delivering the utmost suitability in clientele for brands and pursued a relationship with Culture Kings and Australian hip-hop superstar Hooligan Hefs. A well known rapper across the country and the world, he is at the forefront of his era, having released music that has seen copious Spotify Top 200 chart spots, leaving an influential mark on audiences, streetwear culture and fashion icons. He lives and breathes an attitude that leaves a real yet equally ruthless impression on anyone that crosses his path. Hooligan Hefs is about the party, the music and repping the undeniable. Hooligan Hefs and Culture Kings was an unstoppable match, with the brand establishing themselves as a premium streetwear establishment while also supporting local and international talent; and Hooligan Hefs upfront about the hip hop culture, elite streetwear and the buzz that lights up the vibe at every Culture Kings stores. The celebrated artist is confident, exciting and essentially a mirror of what the Culture Kings brand is, emulating a superb partnership.

Hooligan Hefs for Culture Kings

Culture Kings have established themselves as a premium streetwear brand with exclusivity and superiority across a wide range of genres, style and cultures. Boasting an extensive selection of over 100 leading brands from all around the world, and exclusive pieces, the Culture Kings collection is essentially one of the most sought-after streetwear retailers in the market. The immersive Culture Kings experience is electric from start to finish, with leading Australian DJs performing daily in store. Frequently visited by some of the world’s most acclaimed athletes, artists and cultural tastemakers like Drake, Migos and more, they remain ahead of the game, offering an elite, in-demand and exclusive perspective of the ever-changing global streetwear landscape.

Staying true to their vision, Culture Kings are big supporters of local artists especially in the music world and the objective was to collaborate with a local hero across a twelve month period. The optimal result would see a collaborative effort between Culture Kings and the chosen artist, executing engaging social media content, live streamed in-store performances, meet and greet opportunities and a joint clothing line.

CEA prides themselves on delivering the utmost suitability in clientele for brands and pursued a relationship with Culture Kings and Australian hip-hop superstar Hooligan Hefs. A well known rapper across the country and the world, he is at the forefront of his era, having released music that has seen copious Spotify Top 200 chart spots, leaving an influential mark on audiences, streetwear culture and fashion icons. He lives and breathes an attitude that leaves a real yet equally ruthless impression on anyone that crosses his path. Hooligan Hefs is about the party, the music and repping the undeniable. Hooligan Hefs and Culture Kings was an unstoppable match, with the brand establishing themselves as a premium streetwear establishment while also supporting local and international talent; and Hooligan Hefs upfront about the hip hop culture, elite streetwear and the buzz that lights up the vibe at every Culture Kings stores. The celebrated artist is confident, exciting and essentially a mirror of what the Culture Kings brand is, emulating a superb partnership.